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This program will offer an original framework to understand how leading Italian brands in the fields of food, wine, industrial design, textile and fashion have been able to sustain superior quality while growing into global icons.

The Program is led by Riccardo Illy, President of the illy Group, with the participation of Stewart Thornhill, Executive Director of the Zell Lurie Institute for Entrepreneurial Studies of University of Michigan, Marina Puricelli, Professor of Organizational Studies at Bocconi University, Hermann Simon, author of Hidden Champions of 21st Century and John Bruce, Professor of Strategic Design and Management at Parsons School of Design.

In previous editions, partner companies included Salvatore Ferragamo, Frescobaldi Wines and Gucci.

For more information and to apply, please visit:


Research Offering Type



International (Not UK), Europe

Undergraduate School

College, Engineering, LPS, Nursing, Wharton



Contact Information

Carlotta Borruto, Executive Director,