Mentor Areas
My research deals with the processes underlying human judgment and decision making, and how to use knowledge of these processes to solve problems in marketing and to improve crowd wisdom.
I use a combination of behavioral experiments and computational modeling, drawing on ideas and techniques from psychology, economics, marketing, Bayesian statistics, and computer science. My current work includes (i) better ways to aggregate judgments or forecasts from multiple individuals, including in situations where the majority may be wrong and the truth may be unverifiable, (ii) using ideas and techniques from computational cognitive science to understand judgment and decision making, (iii) applying work from cognitive science to marketing, and (iv) investigating how people think about the opinions and preferences of other people.
Description:
We have a variety of projects available related to:
(a) individual judgment and decision making, including marketing applications and how people think about other people
(b) improving crowd wisdom.
Different projects involve different methods. These include behavioral methods such as surveys or online and lab experiments, and computational methods such as running simulations, developing Bayesian hierarchical models, and applying methods from machine learning and natural language processing, including large language models.
Preferred Qualifications
Some projects are a particularly good fit for students who wish to gain research experience before applying to graduate school in psychology, marketing, computer science, statistics, or similar fields. Interest in graduate school is by no means a requirement, and other projects and tasks are more suitable for students who wish for a more limited engagement.
Some projects require developing surveys and experiments (Qualtrics, Javascript).
Most projects require programming skills (e.g. Python).
Details:
Preferred Student Year
First-year, Second-Year, Junior, Senior
Academic Term
Fall, Spring, Summer
I prefer to have students start during the above term(s).Volunteer
Yes
Yes indicates that faculty are open to volunteers.Paid
Yes
Yes indicates that faculty are open to paying students they engage in their research, regardless of their work-study eligibility.Work Study
Yes
Yes indicates that faculty are open to hiring work-study-eligible students.