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Understanding Human Brain Function and Individual Differences

We use multiple functional neuroimaging modalities and data modeling techniques to understand human brain function and individual differences in cognition and decision-making.

The Business of Emotions

Organizational Behavior

Schweitzer Maurice

The Center for Health Outcomes and Policy Research

Established in 1989 as one of the first centers to scale up rigorous research on the impact of nursing on patient outcomes, the Center uses evidence to inform policy and produces the next generation of scientists.

Understanding the Role and Impact of Context on Perception

Derive a normative account for contextual influences on perception using concepts of probability theory and decision making.

Public Economics

Professor Smetters' research interests include public economics, applied theory, and finance.

Smetters Kent

Nation Branding

Professor David J. Reibstein's research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues.

Reibstein David
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